CX-Score

Your score is calculated and benchmarked quarterly

CX Score requires no installation or set-up. We work with you to configure the product around your business objectives and key user journeys. The detail behind each view, and the ultimate rolled-up CX Score, can be viewed in a custom dashboard.

CX-Score screenshot
How your score is calculated

We apply a weighted scoring algorithm to these views and produce a single score for your brand.

Data view

Web metrics are collected from Google Analytics, Omniture or Adobe. We analyse conversion pathways and key touch-points to get actionable user insights.

User view

Users from selected demographics perform tasks on your website. We measure task completion and collect feedback on their perception of the experience.

Expert view

The expert view is delivered through heuristic evaluations carried out by two or more of our CX Practitioners. 40+ questions are used to objectively assess the digital experience.

Benefits

Track, measure and report on key journeys across the website to discover areas for improvement.

Blend competitor research with emerging trends and best practises to stay ahead of the competition.

Uncover customer behaviour data to learn more about your users - be an insight-led marketer.

Put your content in front of the right audience at the right time - maximise it's effectiveness.

Indentify UX issues, breakages and quick wins - discover on what your should focus long term.

Increase conversion and engagement by encouraging task completion and boosting satisfaction.

UK's Top 25 Online Retailers Ranked

Find out which retailers offer their customers the best and worst digital experiences - and why.

Contact us

Explore how CX Score could help to improve your customer experience

Engine is a new breed of marketing services network. We are more than a holding company - we are a culture and an approach.

We operate as an ecosystem, via a unique collaborative model that adds tangible value to our clients’ businesses. By building specialist teams around their needs, we deliver natural, effortless and seamless integration at scale.

From insight and business intelligence, through creative innovation and content production, to distribution and measurement, our end-to-end offering is flexible and dynamic, ensuring that our clients receive customised solutions that genuinely transform their businesses.

Let's connect

© The Engine Group Limited
All rights reserved. Registered no:
05015446

The Engine Group Limited
60 Great Portland Street
London W1W 7RT
info@enginegroup.com

About us
Let's connect
Engine Group

Engine is a new breed of marketing services network. We are more than a holding company - we are a culture and an approach.

We operate as an ecosystem, via a unique collaborative model that adds tangible value to our clients’ businesses. By building specialist teams around their needs, we deliver natural, effortless and seamless integration at scale.

From insight and business intelligence, through creative innovation and content production, to distribution and measurement, our end-to-end offering is flexible and dynamic, ensuring that our clients receive customised solutions that genuinely transform their businesses.


© The Engine Group Limited.
All rights reserved. Registered no:
05015446

The Engine Group Limited.
60 Great Portland Street
London W1W 7RT
info@enginegroup.com